Tricity Life Insurance

Tricity Life Insurance guides people into LIC careers under a named mentor. The platform presents each career path — agent, development officer, and the women-first Bima Sakhi programme — with the guidance content up front and a WhatsApp-first application flow, meeting applicants where they already are.

The problem

Insurance careers are usually found by word of mouth. A prospective LIC agent or Bima Sakhi has to know the right person, piece together the paths and paperwork, and decide — often with no structured guidance at all. The information exists but is scattered; the mentor exists, but only if you already know where to look.

What we built

The platform puts a named mentor at the centre of the recruitment funnel. Each career path gets its own guided page — the story first, then the steps — including the women-first Bima Sakhi programme presented with a watch-the-story-before-you-decide flow. The application itself runs WhatsApp-first rather than behind a long form, keeping friction as low as the audience expects.

The site is fully server-rendered: every career-path page arrives as complete HTML, which matters for a lead-generation platform that lives or dies on search visibility.

Outcome

The platform is live at tricitylifeinsurance.com with the guided career paths and WhatsApp application flow in operation.